Saudi brand MDLBEAST ‘will shake up creative industry,’ says executive
“We are going all out, and we’re not holding back one bit,” Talal Albahiti, COO and head of talent booking and events for local entertainment company MDLBEAST, told Arab News on Wednesday.
Albahiti is one of driving forces behind the company’s flagship Soundstorm festival, a record-setting event that had its inaugural run (as MDL Beast Festival) in December 2019, propelling Saudi Arabia onto the international festival scene and raising the bar for such events in the region, with performances from the likes of David Guetta, Tiesto, Martin Garrix, Steve Aoki, Afrojack, as well as up-and-coming local and regional DJs.
After the COVID-19 pandemic forced hyped-up audiences to miss out on the second installment of the epic show last year, tickets are going on sale for Soundstorm’s triumphant 2021 return on Friday Aug. 27…
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